Designing for Print in a Social Media World

Everyone is using social media…it’s a staple for any start up especially.  So much of what I do for clients lives online…Facebook, Twitter, eBlasts, Web banners. Ads….not to mention gB after gB of photos.

Even with all the digital work out there, people still need to print things.  From the conversations I have with clients, a misconception is taking shape…that designing images for print is the same as designing images for the web.

Don’t get me wrong, designing imagery for the web is no simple task.  Dimensions, formats, pixels, file size, images matching across multiple platforms, …it can be a challenge.  But designing for print carries it’s own challenges and risks.  If you aren’t careful you can end up costing you and your client a lot of time and money…not to mention resources.  (You can Ctrl + Z a mistake of a digital design with relative ease….but Ctrl + Z a mistake after a print run of 10,000 pieces is a little tougher)

That’s why I found this write up from Creative Bloq (@CreativeBloq) so helpful…and yes I do mess up from time to time.

“10 questions you should always ask your printer” is a helpful guide to keep even the most experienced designers from making a rookie mistake when working with a print house.

Print media and Social Media aren’t going anywhere, anytime soon.  It’s important as designers that we stay sharp on the fundamentals for both.

10 questions you should always ask your printer | Creative Bloq.

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